2889 Allan Road, North Vancouver
The the pinnacle of successful lifestyle marketing! This architecturally significant home was identified day #1 as something truly unique to market. Understanding the future-buyer was incredibly important in crafting the marketing story to support the launch!
"Live the life" marketing required us to create the need of indoor/outdoor living and the incredible unique privacy this home gave a young couple. We spent more than 10 hours on site, filming and photographing the home. We decided to start in the backyard, and work to the front (surprisingly unconventional!). Yet again, setting neighbourhood records.